Heard an ad today for personal gift advisors to help you with your Valentine's Day shopping. At Walgreens. Okay, so I'm aware that Valentine's Day is one of the more manufactured holidays. Hey, here's the day on which you have to be romantic. That kinda thing. On the other hand, it's not the worst thing in the world to have a holiday that's about telling the people you love that you love them. But (and I'm sorry if this reveals more of my inherent biases than I should in public) if you're using the personal gift advisor at Walgreens for your Valentine's Day shopping, you're doing it wrong.