Thanks to Jason0x21 for this comment about Netflix, which pointed me to the this Consumerist post. I'd received the email about Netflix getting rid of the profiles feature. But after spending several minutes poking around the site, I wasn't able to find any way to email them a complaint. Just a phone number, plus a widget on the home page helpfully informing me that the current wait on the phone was 20 min. Yeah, right... like I have nothing better to do with my time than wait on hold to make a complaint that will most likely be ignored. So I was glad that the post on Consumerist mentioned how to contact Netflix online (click "Contact Us" and then "Suggestions"). Honestly, if it's true that only 2% of users have taken advantage of Profiles then they probably will scrap them. And that will suck because I'll be getting less service and a lower quality Netflix experience for the same money. Will I cancel my subscription? No, not right away. We'll just go back to re-arranging the queue every time one of us returns a movie. It's doable. We did it for years. But for Netflix to pretend (as I feel they are in their rather patronizing email) that nothing major is changing and this is only a minor disappointment, well that's bullshit. They're decreasing functionality and not decreasing price. Like Jason0x21 says, Netflix's apparent willingness to lose a small percentage of the customer base raises concerns about other future "improvements" to the service they might have planned.
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This page contains a single entry by Georg published on June 21, 2008 8:08 AM.
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as I read somewhere -- maybe on Consumerist -- it's entirely possible that the only people using profiles were the people who get lots and lots of movies, so many movies that Netflix doesn't make any profit from them. Maybe disgruntling the small fraction of customers who cost Netflix money isn't such a bad thing, from Netflix' point of view.