and that's why i don't eat shrimp

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I forgot to mention my absolute fave Super Bowl commercial: Charles Barkley and Dwayne Wade for T-Mobile. I appreciated that it, unlike pretty much ever other SB ad, actually paid off an ongoing ad series. Plus it was one of the few, I thought, that took advantage of being 60 seconds long. Most ads these days are 30 seconds and a lot of the longer ones during the SB felt padded (the Shaq jockey ad and the Naomi Campbell/dancing lizards ads were particularly egregious in that regard). But the Barkley/Wade ad used the longer time to really hit the "repetition is the key to humor" button. Plus a minute of Barkley basically free-associating ("I don't wanna look fat in HD" "do you like popsicles?" "you're not going into a damn tunnel") is comedy gold. And the cuts back to Wade looking increasingly frustrated (yeah, Chuck) and falling asleep. I laughed more during that spot than any two others.

Oh and hey, it's super duper fat Tuesday. If you're in a voting state, I hoped you dragged yrself out and voted. Or had some gumbo. Or some pancakes.

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This page contains a single entry by Georg published on February 5, 2008 10:12 PM.

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